Cohesive Identity Across All Touchpoints
In a digital-first world, your brand speaks before you do, and many businesses struggle with ugly pamphlets, menu designs, and book covers that feel dated or amateurish. Like ugly clip art from the 90’s.
Whether it’s the logo on your package design, or your signage: a disjointed look across them all confuses your customers.
I’ll ensure every element from business cards to digital advertisements all work in harmony to tell a single, professional story that makes your business the obvious choice, like the web design for another site I own:
The physical product itself:
And the instructions to use them. There are many others on my portfolio page too, but the goal for this website was to make a wild look. I chose the light blue and light brown shades as an homage to the sky and the soil, with the vertical white gradient in the center as a hint for walking a straight path. The intent, including with the name, was to visually represent that everyone must go back to older ways that work better, because the modern system has failed us all... Like an agreement people once had, but abandoned. The sky is the goal, and you must walk a straight path, but you must also stay grounded in reality. It also might be a little wild along the way, but it's actually pretty cool / fun. Those are all the metaphors I used to make it. The font colors are also those of a certain butterfly (Blue Morpho).
You also might see the colors more over saturated (more orange / deeper blue?). Part of that was the print job (they didn't give me an ICC profile, and honestly I don't think they even knew what that was), and maybe your GPU. But the correct colors are on the webiste image above, and the postcard I send with every shipment.
Strategic Visual Storytelling for Print and Digital
My tailored branding service removes the fear of looking outdated by delivering high-end, custom assets that command respect, like the following logos:
In the above logos, I was aiming for a real strong "surfer dude" vibe, and I think I nailed it.
Or my official logo which I felt was a good mix of elements to imply high tech stuff, along with video production. Not eveyone needs that, but it is generally a must for ecommerce stores to get off the ground, such as for a product demo, or to pitch your next full stack web development project:
Whatever you need, I can create your print materials around principles designed to convert. Just contact me for a free marketing consultation above, and you’ll be on your way to turn casual browsers into loyal clients.
Same goes for animated designs like the one at the beginning of my I own a musket for home defense video.
Local Accessibility and Personalized Collaboration
Choosing a designer shouldn't feel like shouting into a void; you deserve a partner who understands the local Chicago area market and your specific vision.
To ensure the highest level of collaboration, I offer on-site consultations and am fully available to travel to your location within the area. This face-to-face approach eliminates the guesswork and ensures your brand’s vibe is captured perfectly from day one.
Conversion-Focused UI/UX and Digital Strategy
A beautiful product, whether a website, a package, etc... They're all useless if your customers can’t find what they need, or get frustrated by the layout. I can integrate professional UI/UX principles into your branding to ensure that your digital presence is as functional as it is aesthetic.
By focusing on the user journey, we'll remove the technical hurdles that prevent your local customers from clicking "contact" or "buy."
Terms of service
IMPORTANT: everything below is subject to payments being made on time, and prompt communication. We will establish those details once we come to an agreement. Also, here is a recent video of me, for a site where I sell kefir grains, in case we meet in person for any of this.
Contract vs. Email: everything is subject to your project requirements, but HUGE projects usually require a small contract in plain English. A typical contract for a large project is about 2-5 pages, but small projects like a basic website can be done through an agreement by email (no fancy contract). It all depends on what you want, but you must pay in milestones as I describe below. Also, if something is NOT in our agreement (via contract or email), then it isn't included in my services. So be clear with what you need, because I only charge based on the specific services you ask for. Anything beyond that may increase the price (though if it's super small and within the scope anyway, I'm probably okay without increasing the price).
Payment milestones: there are usually 2-3 milestones where you pay. They're usually done in 1/2's or 1/3's of the total project price: first to start, second on first draft, and third upon completing everything in our agreement.
Payment types: I accept Cash in USD, Zelle, Credit, Debit, Check, Money Order, Cryptocurrency, Gold, and Silver.
Discounts: you get 5% off if you pay with Cash, Gold, or Silver. All others are 5% more. If you want the discount, we'll meet at a local library room or something similar, and I'll give you a receipt as proof of payment. Although if you do Gold or Silver, I will want to test them first in front of you via sound, weight, and shape.
Time to start: physical payment methods also get me to start the project immediately. Anything else may have a hold until the payment clears (usually 3-7 days).
Time to complete: subject to your project requirements. You will get this in our agreement.